Bateman & Co.

From war effort to
workforce evolution

Bateman & Co.
Compass Group

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops
Market Analysis

Brand
Art Direction
Collateral Design
Copywriting
Digital Design
Environment Artwork
Guidelines
Naming
Positioning
Uniform Design
Visual Identity

Environment
Artwork + Propping
Concept Design
F&B Experience

In the competitive grab-and-go marketplace — a new venture must distinguish itself through substance, style, and character. Bateman’s draws upon the rich heritage of Compass Group, established in 1941 to support the war effort, inspired by Jack Bateman — a visionary committed to enhancing productivity and a key figure in a British success story.

Every detail, from the bespoke typography and thoughtful illustrations to the industrial design elements of the café, pays homage to this wartime legacy. Infused with contemporary touches and subtle nods to the past, the experience artfully merges tradition and modernity, creating a unique atmosphere that resonates with today’s consumers.