Deutsche Bank Park.

Reaching new heights
in fan engagement

Deutsche Bank Park
Eintracht Frankfurt

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops
Market Analysis
Venue Masterplan

Brand
Art Direction
Collateral Design
Copywriting
Digital Design
Environment Artwork
Naming
Positioning
Uniform Design
Visual Identity

Environment
Concept Design
F&B Experience
Sponsor Activation
Technology Integration
Wayfinding

Deutsche Bank Park, home to Eintracht Frankfurt and its 60,000 passionate and loyal supporters, was undergoing a transformative phase both on and off the pitch — the club aimed to develop a stadium masterplan and brand strategy to drive commercial growth and engage the next generation of fans.

Inspired by Attila, the club’s eagle mascot, the strategic direction embodies strength, leadership, vision, and hope — qualities that resonate with both the city and the club. These values have informed every aspect of the stadium’s redesign, from product naming to graphic textures and feather-inspired interior design, creating a cohesive and immersive experience throughout the venue.