Dorset Square.
The shape of things to come
Dorset Square
Derwent London
Strategy
Audience Studies
Market Analysis
Brand
Art Direction
Campaign Assets
Copywriting
Digital Design
Editorial Design
Positioning
Visual Identity
28 Dorset Square is a Grade II-listed Georgian townhouse, beautifully reimagined as a modern office space in the heart of the Marylebone Conservation Area. Designed by John McAslan + Partners, the project seamlessly blends the timeless charm of the Georgian building with the clean, contemporary lines of a new limestone extension.
Inspired by the location and geometric architectural forms, I created a holistic campaign encompassing identity, collateral, and beyond. By integrating the construction journey — from foundation to completion — into the narrative, the campaign embodied the vision of ‘the shape of things to come.’
