Expo 2020.

A taste of the future

Expo 2020
Government of the UAE

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops
Market Analysis
Venue Masterplan

Brand
Art Direction
Collateral Design
Copywriting
Digital Design
Environment Artwork
Packaging Design
Positioning
Uniform Design
Visual Identity

Environment
Concept Design
F&B Experience

Dubai Expo 2020 celebrated global innovation, culture, and ideas from 192 nations. Tasked with branding four food halls, my vision was to transform them into dynamic spaces that embodied the Expo’s theme, ‘Connecting Minds, Creating the Future.’

These halls became more than dining venues — they evolved into vibrant hubs of learning, expression, and exploration, showcasing food’s power to shape the future. Every element, from thematic concepts to intricate design details, celebrated innovation and cultural discovery, inviting visitors to experience a bold new perspective on food’s role in our world.