Guinness Storehouse.

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops
Market Analysis
Venue Masterplan

Brand
Art Direction
Copywriting
Editorial Design
Naming
Positioning
Uniform Design
Visual Identity

Environment
Concept Design
F&B Experience

The Guinness Storehouse stands as Europe’s premier tourist attraction and the home of one of the world’s most iconic brands. I was excited to be invited to develop a guest experience strategy alongside a suite of hospitality brands for the esteemed St. James’s Gate Brewery in Dublin.

The ‘In Good Hands’ brand and hospitality bible serves as a foundational blueprint for the Storehouse’s guest experience for years to come. It outlines future concepts that are seamlessly integrated across the Storehouse floors, showcasing unique moments from Guinness’s rich history. This engaging approach aims to captivate a diverse range of visitors while creating additional revenue opportunities, ensuring that the Guinness Storehouse remains an essential European destination.