Jus Burger.

Local flavours,
authentic identity

Jus Burger
Privately Owned

Strategy
Audience Studies
Creative Workshops Market Analysis

Brand
Art Direction
Collateral Design
Copywriting
Digital Design
Environment Artwork
Guidelines
Packaging Design
Positioning
Uniform Design
Visual Identity

Environment
Artwork + Propping
Concept Design
F&B Experience

Based in Western Australia — Jus Burgers enjoyed years of success, but the business began to stall. I was initially commissioned to conduct a brand audit to pinpoint areas for improvement, with the aim of revitalising Jus and placing it back at the forefront of Perth’s vibrant street food scene.

After an in-depth analysis and a series of collaborative workshops, I spearheaded the brand repositioning efforts, transforming Jus Burgers from a faceless chain into a brand that is intimately connected to the local community and its owners. Infused with personality and charm, this new direction distinguishes it from larger, corporate-style burger chains, giving it a fresh and authentic identity that resonates with its target audience.