Kin.

Savouring six
generations of craft

Kin
Kofler Hospitality Group

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops
Market Analysis

Brand
Art Direction
Collateral Design
Copywriting
Environment Artwork
Iconography
Naming
Packaging
Positioning
Uniform Design
Visual Identity

Environment
Concept Design
F&B Experience

Since 1823, Kofler has proudly served as purveyors of baked goods to the court of the German Emperor — establishing a legacy that embodies quality across six generations. The family has evolved beyond its original offerings, now recognised as a leading global hospitality provider.

My brief was to create a coffee and bakery experience that could flourish as a standalone venue and be integrated across the group’s diverse global venues and events. Named ‘Kin,’ this vision pays tribute to the rich heritage and craftsmanship of the Kofler family’s bakery roots. The brand is manifested through a contemporary lens, thoughtfully woven into every aspect of the guest journey — from inviting interior design and bespoke packaging to intricate details on artisan breads. Personalised family portraits and signatures add an intimate connection, celebrating the Kofler family’s illustrious history and bringing a sense of kinship to every visit.