The Hide.

Dine, discover, and
connect with nature

The Hide
Bristol Zoo Gardens

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops
Market Analysis

Brand
Art Direction
Collateral Design
Environment Artwork
Naming
Packaging
Positioning
Uniform Design
Visual Identity

Environment
Concept Design
F&B Experience

The Hide at Bristol Zoo Gardens seamlessly blends relaxation, technology, and hospitality, offering a distinctive connection to the zoo and its inhabitants. Serving as both a dining destination and an immersive experience, the space takes inspiration from the natural textures and patterns of the animal kingdom. The central feature, a bespoke hide, mimics wildlife observation shelters — creating a tactile and intimate atmosphere. Surrounding this centrepiece are four unique zones, each showcasing a different habitat from the zoo.

Designed to complement the zoo’s iconic art deco architecture, The Hide’s brand identity features viewing apertures in its typography, a subtle nod to observation hides. The result is a thoughtful fusion of design and storytelling, connecting guests to the zoo’s heritage while offering a modern, engaging space for dining and events.