Marathon Raffle.

Small poster, big race!

Marthaton Raffle
Self-initiated

Brand
Art Direction
Copywriting

In 2018 — I joined 36,000 athletes to participate in the Virgin London Marathon. To achieve my fundraising goal, I organised a work raffle with prizes generously donated by friends, colleagues, and local businesses.

To generate excitement, I designed a series of mini posters to promote the event. For a creative twist, I repurposed traditional raffle tickets as ‘runner numbers,’ pinning them directly onto posters featuring a close-up of a marathon t-shirt. This distinctive approach not only captured attention but also raised awareness for my fundraising campaign.