The Bootlegger
Illusive Character
Project Services
Naming
Brand voice
Visual identity
Website
Art-direction
Print
Copywriting
Added Character
From 1920 to 1933, the sale of alcohol was banned in the U.S. The beginning of prohibition led to many underground drinking dens being established – hidden away from authorities with access granted by invitation and password. Our brief was to create an authentic modern day version but equally secret!
Character quickly identified a suitable 'hidden' location next to a cobler with a non-descript entrance. Once down the entrance stairs, an underground speakeasy would soon be realised with location co-ordinates the only for reference and identification. icons to create a unique suite of visual communication.
