Medical Outfit.

Apparel with a
clean identity

Medical Outfit
Privately Owned

Strategy
Audience Studies
Market Analysis

Brand
Art Direction
Campaign Assets
Copywriting
Digital Design
Guidelines
Iconography
Positioning
Visual Identity

Medical Outfit is a Dubai-based retail brand specialising in premium medical apparel for healthcare professionals and the wellness industry. With a dedicated e-commerce customer base, the brand aimed to elevate its presence through a comprehensive rebrand and expansion into physical stores across the UAE.

Through extensive market research and analysis of retail and direct-to-consumer brands, I identified an opportunity to create a symbolic brand identity. By utilising the ‘M’ and ‘O’ characters from the name, I designed an icon that clearly represents the medical community and their apparel. The simplicity of this marque allows Medical’s design team to apply it consistently across all branded materials, including clothing, marketing assets, and retail environments.

Medical Outfit’s first physical store is scheduled to open in 2025.