BMD.

Uniting fans and
building community

On BMD
Everton F.C.

 

Strategy
Audience Studies
Market Analysis
Creative Workshops

Brand
Art Direction
Collateral Design
Digital Design
Environment Artwork
Guidelines
Naming
Positioning
Uniform Design
Visual Identity
Wayfinding

Environment
Concept Design
F&B Experience
Sponsor Activation
Technology Integration

The brief was to create a year-round global entertainment destination at Everton’s new stadium, located in Liverpool’s historic Bramley-Moore Dock. The concept needed to resonate with the passionate Toffees fanbase while appealing to a broader local and global audience.

The brand ‘On BMD’ was developed to integrate matchday and non-matchday operations under a cohesive destination identity, spanning multiple activation modes. This unified approach connected food and beverage units, events, and campaigns, ensuring that the venue serves as both a club-owned asset and an accessible destination for everyone.

Project completion 2025.

 

BMD was designed as a year-round destination with eight operational modes, bringing together both the red and blue sides of the city.