Peugeot.
Driving connections
through dynamic direction
Peugeot
The PSA Group
Strategy
Market Analysis
Audience Studies
Creative Workshops
Brand
Art Direction
Campaign Assets
Copywriting
Digital Design
Editorial Design
Location Planning
Model Sourcing
Storyboarding
Launching a new car requires a unique set of assets to ensure a successful brand introduction with a campaign that truly resonates with the intended audience.
As the lead designer for the Peugeot account, I shifted a standardised brand and marketing approach into a dynamic ‘lifestyle’ strategy. This involved aligning each car and its associated materials with distinct target audiences. My responsibilities included planning photoshoot locations, sourcing models, photographers, and videographers, providing art direction, and designing editorial content and applications. This culminated in a comprehensive library of bespoke brand materials to support Peugeot’s sales and marketing initiatives.
