Star of Ascot.

The crown jewel
in racing hospitality

Star of Ascot
Ascot Racecourse

Strategy
Audience Studies
Market Analysis

Brand
Art Direction
Copywriting
Digital Design
Environment Artwork
Iconography
Naming
Positioning
Uniform Design
Visual Identity

Environment
Concept Design
F&B Experience

Ascot Racecourse, located in Berkshire, England, is one of the most prestigious racecourses in the world, renowned for hosting a range of high-profile events, including the pinnacle annual Royal Ascot.

The brief focused on designing a world-class hospitality experience tailored for VVIP and high-net-worth guests seeking an exclusive and unforgettable race-day experience. The concept aims to position itself as the crown jewel of Ascot, setting a new standard for both horse racing and global sports hospitality.