The Bootlegger.

Prohibition with
a hidden twist

The Bootlegger
Privately Owned

Strategy
Market Analysis
Creative Workshops
Venue Sourcing

Brand
Art Direction
Campaign Assets
Collateral Design
Copywriting
Digital Design
Environment Artwork
Naming
Positioning
Uniform Design
Visual Identity

Environment
Artwork + Propping
Concept Design
F&B Experience

From 1920 to 1933, the prohibition of alcohol sales in the U.S. sparked the rise of clandestine drinking dens. The brief was to create a contemporary version of such a speakeasy, hidden in the heart of the city.

My involvement in the project began from the ground up. I assisted in locating and securing the underground bar space, developed the bar’s name and brand identity, and defined the interior and guest experience. Additionally, I contributed to creating signature prohibition-era cocktails, supported by ‘hidden’ marketing campaigns designed to engage and intrigue guests.