The Cottage.

A timeless venue
for Fulham’s finest

The Cottage
Fulham F.C.

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops
Market Analysis
Venue Masterplan

Brand
Art Direction
Collateral Design
Environment Artwork
Guidelines
Naming
Positioning
Uniform Design
Visual Identity

Environment
Artwork + Propping
Concept Design
F&B Experience

Craven Cottage, a Grade II listed building, is truly unique in the world of global sport. This iconic structure had been underused for years, as part of the stadium redevelopment, the club set out to revitalise it, transforming it into a venue that could once again shine on the international stage.

My role encompassed the development of the brand, strategy, masterplan, interiors, and delivery of a new hospitality space within the historic Cottage. I embraced the challenge of creating a first-of-its-kind private members’ club-styled venue that immerses guests in the rich heritage of Fulham F.C. By curating a thoughtfully crafted library of historic imagery and artefacts — I brought to life the narrative of London’s original football club, showcasing its storied journey through the years. The result was a space that honours the club’s legacy and one it can proudly call home.