The East Wing.

The height of hospitality

The East Wing
Twickenham Stadium

Strategy
Market Analysis
Creative Workshops
Venue Sourcing

Brand
Art Direction
Campaign Assets
Collateral Design
Copywriting
Digital Design
Environment Artwork
Naming
Positioning
Uniform Design
Visual Identity

Environment
Artwork + Propping
Concept Design
F&B Experience

Rooted in Twickenham’s ‘Home of Rugby’ strategy, The East Wing redefines the private members’ club experience within the iconic East Stand. Adorned with carefully curated artwork and memorabilia, the space celebrates the iconic teams, players, and historic milestones that define both English and world rugby.

Spanning the stadium’s full length, The East Wing offers a new standard in hospitality. Guests are invited to tailor their visit — whether indulging in bespoke cocktails crafted by expert mixologists, savouring world-class cuisine curated by Michelin-starred chefs, or networking within intimate private dining rooms. By seamlessly blending luxury, history, and choice — The East Wing delivers a first-of-its-kind, benchmark experience for Twickenham Stadium.