The Gate.

Where heritage and
hospitality collide

The Gate
Twickenham Stadium

Strategy
Audience Studies
Creative Workshops
Market Analysis
Venue Masterplan

Brand
Art Direction
Collateral Design
Copywriting
Environment Artwork
Naming
Positioning
Uniform Design
Visual Identity

Environment
Artwork + Propping
Concept Design
F&B Experience

Rooted in the ‘Home of Rugby’ strategy for the new East Stand development, The Gate is an immersive chophouse that honours the legendary players, premium meats, and fine wines from the rugby nations that grace the stadium.

Inspired by the physicality and stature of the athletes who compete in this iconic venue, The Gate brand and guest experience are woven into the very fabric of the space. Bespoke artwork juxtaposes players with cattle, while elevated industrial features pay tribute to cattle farms. The brand identity subtly integrates elements of a cattle gate with the lines of a rugby pitch, creating a cohesive narrative that enhances the overall atmosphere.