The Meeting Room.

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops

Brand
Art Direction
Collateral Design
Copywriting
Environment Artwork
Naming
Positioning
Uniform Design
Visual Identity

Environment
Artwork + Propping
Concept Design

Sodexo Live! is a global leader in quality of life services, specialising in hospitality and catering solutions for a wide range of international events and venues.

I was tasked with developing the strategy, name, identity, and interior design for their private box located in the main Grandstand of the iconic Ascot Racecourse — designed for dual purposes, the space serves as both a showcase area for Sodexo Live! to host select guests and a business lounge for non-raceday use. The final design features vibrant jockey silks as a central theme, enhanced by striking food photography that enriches the overall narrative.

Project completion 2025.

Unique raceday and non-raceday modes supported and enhanced by the ‘Meeting Room’ brand narrative.