Tokyo 2020 Olympics.

Savouring Tokyo's
Olympic spirit

Tokyo 2020 Olympics
International Olympic Committee

Strategy
Audience Studies
Commercial Optimisation
Creative Workshops
Market Analysis
Venue Masterplan

Brand
Art Direction
Collateral Design
Copywriting
Digital Design
Editorial Design
Environment Artwork
Iconography
Naming
Positioning
Visual Identity

Environment
Concept Design
F&B Experience
Technology Integration
Sponsor Activation

The Tokyo 2020 Olympic Games evoke a rich tapestry of images and emotions: athletic excellence, heartfelt moments, the warmth of the Olympic flame, and the grandeur of the opening ceremony—a true celebration of human achievement and the Olympic spirit. My brief was to create a hospitality masterplan that captured this essence while showcasing Tokyo and Japanese culture, adaptable across various venues and scales.

The ‘Infinite Possibilities’ hospitality masterplan originated from the venue locations, situated in two distinct zones that seamlessly merged to form an infinity icon. The hospitality spaces drew on the vibrant identity of the Games, infusing colour and culture into the environments. Each space, regardless of size, featured a central circular garden, reflecting the principles of ‘Omotenashi,’ the Japanese tradition of exceptional hospitality.

Unique hospitality spaces featured across the Tokyo 2020 Olympic Games, specifically designed to enhance the spectator experience.