UM6P.

Strategy
Audience Studies
Creative Workshops
Market Analysis
Venue Audit

Brand
Art Direction
Copywriting
Collateral Design
Digital Design
Environment Artwork
Guidelines
Iconography
Motion Design
Positioning
Visual Identity

Environment
Signage & Wayfinding
Technology Integration

The Mohammed VI Polytechnic University (UM6P), established in 2014 in Benguerir, Morocco, by OCP Group, serves as a beacon for innovation, research, and education across Africa. With six global campuses, UM6P is dedicated to advancing sustainability and fostering collaboration in critical fields such as agriculture, mining, artificial intelligence, and social sciences.

To engage a global audience, I developed a transformative brand strategy that redefined UM6P’s identity, extending its reach beyond its African roots. Drawing inspiration from Ricardo Bofill’s iconic architecture and Morocco’s tradition of central squares that cultivate community, the strategy established a versatile identity system — this approach effectively represented the university’s diverse schools and programs, resonating with a wide range of audiences and empowering students to adapt and evolve the identity as the institution expands internationally.

Anticipated global campuses for 2025–2026 are set to be established in North America, Europe, and Africa.