Winnrz.

A fresh face for this
game of chance

Winnrz
Idealz Holdings

Strategy
Audience Studies
Creative Workshops
Market Analysis

Brand
Art Direction
Campaign Assets
Copywriting
Digital Design
Guidelines
Iconography
Positioning
Visual Identity

Environment
Concept Design
Digital Integration

Idealz Holding is a Dubai-based company renowned for its innovative gaming platforms within the e-commerce and entertainment sectors. After establishing Idealz as a unique ‘shop-and-win’ platform across the UAE, the team aimed to reimagine this concept for the European market, with aspirations of opening a flagship store in 2025.

Following a rigorous workshop and testing phase, Winnrz was launched, a game of chance that integrates strategy, branding, e-commerce, and store design — the naming process resulted in a distinct identity that encapsulates the excitement of this lottery-style game, featuring Edwin, the Winnrz icon. This character can be animated to convey the joy and emotion central to the brand experience.